Random & Incoherent
Wednesday, January 18, 2006
  Trading Spaces
The benefit of having a truck with a trailer hitch on it is that I will never have to borrow someone else's vehicle to tow anything.

Typically, this shouldn't be a problem in the first place, but then again I'm pretty sure that I don't have anything embarrassing in my car to begin with.

As I was waiting on MARTA for a ride back from downtown to my place of business I received a phone call from Whitt.

Whitt had switched cars with David so that a boat trailer could be moved.

Now, for information purposes, we're all about the same age, give or take a year or two: early to mid-thirties.

Now the question that I received during the first phone call was "you're not gonna believe what I found in Dave's car".

Before I can even mutter a reply of "what", Barry Manilow's "Copacabana" comes blaring through the handset of my phone.


Now reference back to our age range. Thirties.

WPLM-FM researched this key demographic for title and artist preferences. Today, Easy 99.1 has brought back their music, with a unique mix of "the best songs by the biggest stars." It's real quality music, quality music by artists like Barbara Streisand, Neil Diamond, Tony Bennett, Barry Manilow, Dionne Warwick, Johnny Mathis, The Carpenters and more. It's music you can't hear anywhere else.

Our target upscale, mature audience is responding, and the WPLM-FM, Easy 99.1 is growing. it's a market that booms! Want to reach them? It's Easy 99.1.


There is nothing upscale or mature about the people I associate with, so I know that we're not a part of the intended demographic.


It's a bit disturbing to realize that some of the people that I know are transitioning over to "easy listening", especially considering that the last time I was in Dave's car Nine Inch Nails was playing, not quite the same demographic as Tony Bennett.
 
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Kevin O'Mellan (Whittington Appraisals): Appraiser in Salisbury, Rowan County, North Carolina



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