Thursday, October 20, 2005
Follow-up: Bud Pong
'Bud Pong' pulled; brewer shocked beer used in game
ST. LOUIS (AP) — Anheuser-Busch (BUD) will discontinue a national promotion called "Bud Pong," a drinking game the company says is supposed to be played with water.
However, participants in the game — played with a ping pong ball and plastic cups — often were drinking beer as they lost points, according to a front-page story Sunday in The New York Times.
Duh?
"It has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended," Anheuser-Busch spokeswoman Francine Katz said in a statement Tuesday.
Now come on Francine, you MAKE beer. You're promoting a DRINKING game. Mainly in areas populated by college age students. Do you REALLY think people are going to drink water? ¶ 2:29 PM
ST. LOUIS (AP) — Anheuser-Busch (BUD) will discontinue a national promotion called "Bud Pong," a drinking game the company says is supposed to be played with water.
However, participants in the game — played with a ping pong ball and plastic cups — often were drinking beer as they lost points, according to a front-page story Sunday in The New York Times.
Duh?
"It has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended," Anheuser-Busch spokeswoman Francine Katz said in a statement Tuesday.
Now come on Francine, you MAKE beer. You're promoting a DRINKING game. Mainly in areas populated by college age students. Do you REALLY think people are going to drink water? ¶ 2:29 PM
