Random & Incoherent
Tuesday, October 18, 2005
  It's all fun and games until you wake up with a hangover, then it's just fun
Beer Pong, a somewhat popular drinking game, is now being marketed by companies such as Anheuser-Busch and Miller Brewing.

Read the article here: As Young Adults Drink to Win, Marketers Join In

"It's awesome," said Chris Shannon, 22, a senior at Drexel University here. "If you win, you win. If you lose, you drink. There's no negative."

No kidding. This is exactly what college age kids want to do for fun. It combines 2 great things: beer and games. But holding these types of games at a bar means you have to pay for the overpriced brew. Do this at your house and you cut the cost by using natty lite AND you don't have to worry about driving.

Drinking games have been around since Dionysus. But a whole new industry has taken off around them, making the games more popular, more intense and more dangerous, according to college administrators who say the games are just thin cover for binge drinking.

No such thing as a "thin cover for binge drinking". That's exactly what it is: binge drinking. The only difference is your playing a game WHILE binge drinking, which makes it more entertaining. And anyone who tells you something different is not only lying to you, they're lying to themselves.

This past summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting Bud Pong tournaments and providing Bud Pong tables, balls and glasses to distributors in 47 markets, including college towns like Oswego, N.Y., and Clemson, S.C.
"It's catching on like wildfire," said Francine Katz, a spokeswoman for Anheuser-Busch Companies Inc. "We created it as an icebreaker for young adults to meet each other."

Bullshit. A-B did not create "Bud Pong" as an icebreaker for young adults. The game already existed. A-B wanted to cash in. They created "Bud Pong" tables, balls and glasses to further ingrain their logo across America. This is all very interesting. A company that has promoted "responsible drinking" as company philosophy is now marketing a game that is directly correlated with binge drinking. How responsible is that? The best part of the whole thing is this:
But Ms. Katz said Bud Pong was not intended for underage drinkers because promotions were held in bars, not on campuses. And it does not promote binge drinking, she said, because official rules call for water to be used, not beer. The hope is that those on the sidelines enjoy a Bud.

Water? Are you shitting me? You're marketing a game with "beer" in the title, and it's held at a bar. Who goes into a bar (especially a college bar) and orders water? Nobody, that's who.

In many games, the more you lose, the more you drink, which leads to losing more and drinking more, a cycle that can spiral out of control.

Which is exactly why you shouldn't lose in the first place. But then again, a nice downward spiral can be an interesting way to spend an evening.

"When you play drinking games, you're not really in charge of how much you drink," said Brian Borsari, a psychologist at the Center for Alcohol and Addiction Studies at Brown University. "Your drinking is at the whim of other players, which can be very dangerous, especially if you're trying to fit in."

That's why you drink to get drunk, not to fit in. Too much social pressure to "fit in". Once everybody's drunk, everybody fits in.



Please be sure and check out more of the contradictions between responsible drinking and mass marketing in this story


Story submitted by JEH
 
Comments: Post a Comment

Links to this post:

Create a Link



<< Home
A Division of Mellanman Productions

My Photo
Name:
Location: Salisbury, North Carolina, United States

Kevin O'Mellan (Whittington Appraisals): Appraiser in Salisbury, Rowan County, North Carolina



    Powered by FeedBlitz

ARCHIVES
October 2004 / November 2004 / December 2004 / January 2005 / February 2005 / March 2005 / April 2005 / May 2005 / June 2005 / July 2005 / August 2005 / September 2005 / October 2005 / November 2005 / December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / January 2008 / February 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / January 2009 / March 2009 / April 2009 / September 2009 / October 2009 / December 2009 / January 2010 / April 2010 / May 2010 / June 2010 / August 2010 / October 2010 / November 2010 / December 2010 / January 2011 / February 2011 / March 2011 / May 2011 /


Powered by Blogger

Site 
Meter

Disclaimer
Fair Use Notice: This site includes excerpts from and links to copyrighted media which have not been pre-authorized by their respective owners. U.S. copyright law allows for the "Fair Use" of copyrighted materials for the purposes of criticism, parody, and education. As specified in U.S. Code Title 17, Section 107, the material on this site is not distributed for profit.